Regain
the Impulse

by Cèlia Mateu

Hi!

Welcome to this online and interactive treatment. This is a brief example of what you can achieve with this type of director’s treatment, combining images and text in a single landing.

You will see static images, as well as moving images and videos that you can activate and deactivate at your discretion, along with music that you can play. All the text you will see in this treatment is a fake text or lorem ipsum, except for the storyboard section, so stay tuned! There I describe how I generated a storyboard from scratch using AI . This opens a new window not only to add this part to the treatment but also to create complete storyboards from scratch with a spectacular result. You will also see a timeline at the end that allows you to visualize, shot by shot and in a different way how your movie will unfold, in an interactive and appealing manner. This is just an example of what we can create, and we can explore any idea that comes to your mind to bring it to life.

I hope you enjoy it!

TONE

Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us undertakes laborious physical exercise, except to obtain some advantage? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no pleasure?

On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil.

CINEMATO
GRAPHY

These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammeled and when nothing prevents our being able to do, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other pleasures, or else he endures pains.

SCENE
BY SCENE

1. Opening

On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain that are bound to ensue.

2. Transition to car

3. Driving

To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains

4. Ending

CAST

These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammeled and when nothing prevents our being able to do, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other pleasures, or else he endures pains.

MUSIC

So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero’s De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book. It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.

Emotional Theme

R&B Theme

STORY
BOARD

Hi there! Now I am not a fake text, so read me!

Here’s a classic storyboard reimagined using cutting-edge AI technology. You’ve likely experimented with similar tools, and it’s evident that we’ll increasingly incorporate them into our daily lives. These tools not only simplify our tasks but also enable the creation of captivating visuals that were previously unimaginable. While it’s a complex process, I’m confident that it will continue to improve.

Now, take a sneak peek at what’s achievable with tools like Midjourney: on the left, the original shot from the actual commercial, and on the right, an image I’ve created using AI, aiming to closely resemble the original (top and bottom if you are looking on your mobile phone). This example is to show you, using existing images from this Cupra ad, the remarkably similar result we can achieve. We haven’t used these images to create the new ones: we simply provided a description of the image to Midjourney, without showing it the photo we are comparing it to. It doesn’t really make much sense to create new images that have to resemble existing ones, but it’s the easiest way to demonstrate how, through text, we can approach a specific idea.

Storyboard Regain The Impulse – 30″

Scene 1

Quibbles and quarks danced merrily through the ethereal corridors of whimsical wonder, their jocular jamboree echoing in the vast expanse of zephyr-kissed realms. A symphony of serendipitous serenades played harmoniously, serpentine streams of syllabic soliloquies swirling like ephemeral eddies in the kaleidoscopic tapestry of linguistic labyrinths.

Scene 2

In the meadows of lexical invention, verbose verdure sprouted with unparalleled exuberance, unfurling petals of semantic splendor beneath the effervescent sunbeams of lexical luminescence. Arcane algorithms orchestrated a ballet of ephemeral idioms, pirouetting through the syntactic ballet of lexical ecstasy.

Scene 3

Higgledy-piggledy phrases frolicked in jubilant disarray, cavorting with the capricious winds of linguistic caprice. Whimsical words waltzed in whimsy, their lexical pirouettes punctuating the pages of fictitious folklore, an enigmatic dance macabre of consonants and vowels in kaleidoscopic communion.

Scene 4

A cacophony of convoluted consonance charmed the contemplative reader, unraveling the enigmatic enigmas woven into the fabric of fanciful fiction. Etymological echoes resonated through the corridors of make-believe, an ode to the artistry of linguistic legerdemain.

Scene 5

And so, in the fanciful realms of pseudo-prose, this whimsy-laden text weaves an illusionary tapestry of lexical legerdemain, an ephemeral dance of words in a fantastical fandango of fabricated fiction.